Are Glass Bottles Safe for Cosmetic Products?

Introduction:

Glass bottles have been a popular choice for packaging cosmetic products for decades. Their aesthetic appeal, durability, and perceived safety have made them a preferred option for many consumers and beauty brands. However, concerns have been raised about the safety of glass bottles for cosmetic products. In this blog, we will explore the topic and provide insights into whether glass bottles are indeed safe for storing and preserving cosmetic products.



The Advantages of Glass Bottles:

Glass bottles offer several advantages that make them desirable for cosmetic packaging. These include:



a. Durability: Glass bottles are sturdy and resistant to cracking or breaking, providing protection for the product inside.



b. Impermeability: Glass is impermeable, meaning it does not allow air or external substances to enter the container, keeping the product safe from contamination.



c. Visual Appeal: Glass bottles have a luxurious and high-end appearance, which can enhance the perceived value of the product.



The Safety of Glass Bottles:

Many scientific studies and industry experts maintain that glass bottles are safe for storing cosmetics. Here are some key points to consider:



a. Inert Material: Glass is an inert material, meaning it does not react chemically with cosmetic products. This makes it unlikely to release harmful substances or alter the product’s composition.



b. Non-Toxic: Unlike certain plastics that may contain harmful chemicals, glass is generally considered non-toxic and does not leach harmful substances into the product.



c. Practical for a Variety of Formulations: Glass bottles can safely store a wide range of cosmetic formulations, including serums, oils, creams, and perfumes, without compromising their integrity or efficacy.



Industry Regulations and Standards:

The cosmetic industry is regulated by various authorities, such as the Food and Drug Administration (FDA) in the United States and the European Union Cosmetics Regulation. These regulations ensure that cosmetic products, regardless of packaging materials, are safe for consumers. Glass bottles are subject to these safety standards, ensuring their suitability for cosmetic products.



Considerations for Specific Ingredients:

While glass bottles are generally safe for cosmetics, it’s crucial to consider specific ingredients and their compatibility with packaging materials. Certain volatile substances may evaporate more quickly or react with glass, and in such cases, alternative packaging options may be recommended.



Alternative Packaging Options:

In addition to glass bottles, there are alternative packaging materials available, such as plastic or metal containers. Each material has its own advantages and considerations in terms of safety, sustainability, and compatibility. Brands may choose alternative packaging options based on specific product requirements.



Conclusion:

Glass bottles have long been a trusted choice for cosmetic product packaging, offering durability, impermeability, and an elegant aesthetic. Scientific evidence and industry regulations support the safety of glass bottles for cosmetics. However, it's vital to consider specific product formulations and be aware of any ingredient interactions. By adhering to industry regulations and making informed choices, beauty brands can confidently utilize glass bottles for their cosmetic products, providing consumers with safe and visually appealing packaging options

Wholesale flat shoulder custom color glass bottle with bamboo lid


Behind the Clarifying Look The Secret of Making Cosmetic Packaging

Have you ever wondered what kind of craftsmanship and process is behind each jar? Let me take you through this mystery!

1.Design and development: Before manufacturing a cosmetic package, the design and development of the package needs to be carried out. This includes determining aspects such as the shape, size, material and appearance of the packaging. The design team will create a creative design based on the brand and product requirements, as well as prototyping and testing.

2.Material procurement: Choosing the right packaging material is one of the key aspects. Commonly used materials for cosmetic packaging include plastic, glass, metal and cardboard. Manufacturers need to work with suppliers to source materials that meet quality standards and environmental requirements.

3.Production and Processing: In the manufacturing process, the packaging materials are firstly prepared, and then mould manufacturing, injection moulding (for plastic packaging), blow moulding (for plastic bottles), glass moulding (for glass bottles) and other processing processes are carried out. After that, printing, spraying, hot stamping, labelling and other processes are carried out to complete the decoration and marking of the packaging.

 

custom glass bottle color

4.Quality control: Manufacturers need to carry out strict quality control of cosmetic packaging. This includes inspections and tests during the production process to ensure that the packaging materials meet the requirements, are dimensionally accurate, have good sealing, are of good printing and decorative quality, and comply with relevant safety standards and regulatory requirements.

5.Packaging assembly: the assembly of cosmetic products into packages at the final stage of the production process. This may involve steps such as filling liquid cosmetics, assembling powdered cosmetics and accessories, and sealing the package.

6.Packaging labelling and traceability: Cosmetic packaging is often required to be labelled with relevant information such as product name, ingredients, instructions for use, batch number, etc. This helps to ensure product traceability and meet regulatory requirements.

These key components are interlinked to ensure that the quality, functionality and appearance of cosmetic packaging meets the needs of the brand and the consumer, as well as ensuring product safety and compliance.

 

Cosmetic glass packaging processing technology

Cosmetic glass packaging processing technology 

1. Colouring process 

Electrified aluminum: aluminum exterior,on a layer of film wrapped around the inner plastic layer.

Electroplating: the effect comes out bright compared to painting.

Spraying: The colour is dark and matte compared to electroplating 

Sprayed on the outside of the inner bottle:the bottle is sprayed on the outside of the inner bottle,with a clear gap between it and the outer bottle and a small sprayed area when viewed from the side.

Spraying on the inside of the outer bottle:the spraying is done on the inside if the outer bottle,the area looks larger from the outside, the vertical plane looks smaller and there is no gap with the inner bottle.

Brushed gold and silver:it is actually a film,and the gaps can be found on the bottle upon closer inspection.

Secondary oxidation:This is a secondary oxidation on the original oxidation layer,so that the light surface is covered with a dark matte surface pattern or the dark matte surface appears as a light surface pattern,mostly used for the production of logos.

Injection moulding colours:This is a relatively inexpensive process in which colour powder is added to the raw material when the product is injected,or bead powder can be added.

Glass bottle process

2.Printing process 

Screen printing:one is high temperature ink screen printing,it's characteristics are not easy to decolourisation, the colour is more dull and dull,purple toning is more difficult to produce results,the other is low temperature ink screen printing, the colour is more colorful, the requirements of the ink is higher,other wise it is easy to fall off, and in the bottle disinfection to pay attention to.

Stamping: is a thin layer of paper stamping on the top.so there is no screen printing of the bumpy feeling.Stamping is best not directly on the PE and PP materials,you need to heat transfer before stamping or have good stamping paper can also be directly stamped.

Water transfer printing: is placed in water for the irregular printing process, the printed pattern is not consistent and more expensive.

Heat transfer printing: Heat transfer printing is mostly used for large quantities,printing complex products,belong to the surface attached to a layer of film,the prices is expensive.

Offset printing: mostly used for aluminum-plastic hose and all-plastic hose,offset printing will have a base colour through out,sometimes attached to the surface of the hose a bright film or matte film.

New design cosmetic glass bottle

In summary,cosmetic glass packaging is exciting,is a good choice for packaging cosmetic.GUANGZHOU PANYUE PACKING.CO.,LTD.produces and sells high quality cosmetic glass packaging and offers customization services.If you needed you can visit GUANGZHOU PANYUE PACKING.CO.,LTD.



Exquisite Choice Glass Dropper Bottles Add Unique Charm to Products

A cosmetic dropper bottle, is a container used to hold cosmetic products. It is usually made of glass or plastic to ensure that liquids can flow through it. These bottles have a thin dropper that makes it easy to drip the product on your hands or anywhere else you need it. Cosmetic dropper bottles have a good seal and hermetic seal that prevents bacteria, dust and dirt from entering the bottle. It is also highly malleable and flexible and can be customised to suit individual needs.cosmetic dropper bottle

GUANGZHOU PANYUE PACKING.CO.,LTD. suggests that you can choose from the following six elements:

1. Type of cosmetic: Firstly, consider the type of cosmetic you require. Different products may require different types of dropper bottles. For example, liquid foundations or serums usually require dropper bottles with smaller pore sizes and precise dropping capabilities, while fragrances may require larger capacity and specially shaped dropper bottles. Choose the right dropper bottle for your specific product type.

2. Volume and precision: Consider the volume and precision you need. Dropper bottles are usually labelled with their capacity, so you can choose the right capacity size according to your needs. In addition, precision is one of the most important features of a dropper bottle. Some dropper bottles are designed with a special tip or valve structure to ensure precision and consistency in every drop.

3. Material and quality: Dropper bottles can be made from a variety of materials, including plastic and glass. Plastic dropper bottles are generally lighter, less fragile and offer better corrosion resistance. Glass dropper bottles offer a premium feel and are recyclable. Choose the right material and quality based on your material preference and product image positioning.

4. Sealability and leakproofness: Ensure that the selected dropper bottle has a good seal and is leakproof. This is particularly important for liquid products to prevent spillage or external contamination.

5. Closure and ease of use: Dropper bottles should have a closure that is easy to use and ensures a tight seal. Some dropper bottles are fitted with a screw-on or push-on cap, which makes it easy to control the amount of drops and keep the mouth of the bottle clean.

6. Supplier credibility and reliability: Choose a trusted supplier of dropper bottles to ensure product quality and on-time delivery.

How Can I Recycle My Cosmetic Glass Bottles?

Introduction:

Recycling cosmetic glass bottles is a simple and effective action that can help reduce energy consumption, minimize pollution, and extend the lifespan of resources. By following a few easy steps, you can make a positive impact on the environment while contributing to a more sustainable future. In this blog post, we will discuss various methods for recycling cosmetic glass bottles and explore ways to support eco-friendly brands.


1. Clean the Bottles:

Before recycling your cosmetic glass bottles, it is important to clean them properly. Empty any remaining product and rinse the bottles thoroughly with warm water. Remove any labels or stickers and make sure there are no traces of makeup or residue left behind.
2. Check for Recycling Symbols:
Look for recycling symbols on the bottom or back of the glass bottles. These symbols are usually accompanied by a number that indicates the type of plastic used in the packaging. If your cosmetic glass bottles have a recycling symbol, it means they are recyclable, and you can proceed with recycling them.
3. Find Recycling Drop-Off Points:
Search for recycling drop-off points in your local area. Many communities have designated recycling centers or special collection events where you can drop off your glass bottles for recycling. Check with your local municipality or waste management department to find the nearest recycling facility.
4. Consider Reuse:
Instead of immediately recycling your cosmetic glass bottles, consider reusing them. Glass bottles can be repurposed for various purposes, such as storing homemade beauty products, DIY projects, or as decorative items. Get creative and find new uses for your glass bottles to extend their lifespan.
5. Share Information:
Spread awareness about the importance of recycling cosmetic glass bottles by sharing information with friends, family, and on social media. Encourage others to adopt eco-friendly practices and promote the benefits of recycling. By collectively spreading the message, we can create a larger impact and inspire more people to recycle.
6. Support Eco-Friendly Brands:
Choose cosmetic brands that prioritize sustainability and eco-friendly packaging. Look for brands that use recycled materials or offer refillable options for their products. By supporting these brands, you are encouraging responsible production practices and contributing to the demand for sustainable packaging solutions.
Conclusion:
Recycling cosmetic glass bottles is a simple yet impactful way to contribute to a greener, more sustainable future. By cleaning and recycling these bottles, checking for recycling symbols, finding drop-off points, considering reuse, sharing information, and supporting eco-friendly brands, we can actively participate in recycling and sustainable development. Let's join forces and make a difference in creating a better and more sustainable world!



How the Paris 2024 Olympics are transforming cosmetic packaging with reusable solutions

In recent years, sustainability has evolved from a niche issue to a central theme in global discussions, especially at large-scale events like the Olympics. Growing awareness of environmental issues has prompted the need for more eco-friendly practices across various industries, including sports, fashion, and beauty. As the eyes of the world turn to the 2024 Paris Olympics, the focus is on how this global event will set new standards for sustainability and emphasize innovative solutions such as reusable packaging.

Organizers have pledged to make the event one of the greenest in history, with initiatives that include carbon neutrality, waste reduction, and integrating sustainable practices into every aspect of the Games. In this article, we look at how the Paris 2024 Olympics will revolutionize cosmetic packaging, and we reveal the key factors driving this shift and what it means for the future of sustainable beauty.

 

Understanding reusable packaging: definition and importance

Reusable packaging refers to packaging solutions that are designed to be used multiple times, rather than being used once and then discarded. This type of packaging is designed to have a long lifespan and aims to reduce the amount of waste generated and minimize the environmental impact of packaging disposal. Reusable packaging is very different from recyclable packaging. While recyclable packaging is intended to be processed and reused in new products after use, it typically requires significant energy and resources to be recycled effectively. In contrast, reusable packaging can be reused without reprocessing, making it a more sustainable option that directly reduces waste and conserves resources.

30ml green glass bottle

Benefits of reusable packaging:

1. Reduced Waste: By eliminating the need for disposable materials, reusable packaging significantly reduces the amount of waste that ends up in landfills and oceans. This is particularly important for the beauty industry, where packaging waste is a major environmental concern.

2. Lower carbon footprint: The production of reusable packaging typically requires fewer resources over its lifecycle than single-use options. By reusing the same packaging multiple times, the overall carbon footprint can be reduced, resulting in a lower environmental impact.

3. Attracting environmentally conscious consumers: Demand for eco-friendly products is growing as consumers become more aware of the environmental impact of their purchasing decisions. Reusable packaging appeals to these consumers by offering sustainable alternatives that align with their values. Brands that adopt reusable packaging can strengthen their reputation as sustainability leaders, foster customer loyalty, and differentiate themselves in a competitive marketplace.

 

Cosmetic Brands Lead Reusable Packaging Movement

Globally recognized beauty brand Fenty Beauty has taken a major step forward in the sustainability movement by partnering with the Paris 2024 Olympic Games. The partnership not only highlights the brand's commitment to eco-friendly practices but also sets a new standard for the beauty industry. As part of the partnership, Fenty Beauty is reinforcing the importance of sustainability on the global stage by providing Olympic volunteers with reusable makeup kits. The kits, which include essentials such as Eaze Drop'Lit All-Over Glow Enhancer and Gloss Bomb Universal Lip Luminizer, are designed to be both functional and eco-friendly, minimizing waste while still providing high-quality beauty solutions. This initiative reflects Fenty Beauty's commitment to reducing its environmental impact and promoting sustainability in cosmetics (beauty packaging).

 

In addition to Fenty Beauty, many beauty brands are making significant contributions to the sustainability efforts of the 2024 Paris Olympics. For example, Procter & Gamble (P&G), a major sponsor of the Olympics, has introduced sustainable packaging across several of its beauty brands, including Olay and Pantene. These initiatives focus on reducing plastic waste and incorporating recycled materials into their packaging designs.

 

The Future of Cosmetic Packaging After the Olympics

The 2024 Paris Olympics set a new precedent for sustainability, especially in the cosmetics industry, where innovative packaging solutions have come to the forefront. Trends and innovations introduced during the Olympics are likely to have a lasting impact on the sector, reshaping consumer expectations and setting new standards for packaging.

One of the most significant long-term impacts is the normalization of reusable and environmentally friendly packaging. As consumers become more aware of the environmental impact of single-use plastics, the demand for sustainable alternatives will grow. The success of reusable packaging at the Olympics may encourage more brands to adopt similar strategies, leading to a wider industry shift towards sustainability.

 

How brands can stay ahead of the curve on sustainable packaging

For cosmetic brands looking to stay at the forefront of the sustainable packaging movement, innovation, and responsiveness to consumer needs are critical. Here are some actionable insights:

1. Invest in sustainable materials: Brands should explore and invest in sustainable materials such as bioplastics, glass, and aluminum, which have a lower environmental impact than traditional plastics. Working with materials scientists and packaging experts can help brands develop packaging solutions that are both environmentally friendly and practical.

2. Embrace the Circular Economy: Implementing a circular economy approach and designing packaging to be reusable, refillable, or recyclable can significantly reduce waste. Brands can foster a culture of sustainability by introducing programs that encourage consumers to return packaging for refilling or recycling (Cosmetics Business).

3. Innovate with technology: Advances in technologies such as smart packaging and digital printing offer brands new opportunities to improve the sustainability of their packaging. These technologies can improve the efficiency of the production process, reduce waste, and create packaging that is easier to recycle or reuse.

4. Communicate sustainability efforts: Transparency is key to building trust with consumers. Brands should clearly communicate their sustainability efforts, including the materials used, the environmental benefits of their packaging, and their overall commitment to reducing their carbon footprint. This can be done through packaging labels, marketing campaigns, and online platforms.

 

In conclusion, the trends and innovations seen at the 2024 Paris Olympics could have a profound impact on the future of cosmetic packaging. By remaining innovative and responsive to consumer needs, brands can not only contribute to a more sustainable future but also secure their position as leaders in the evolving beauty industry.

Environmental friendly 

As a packaging manufacturer focused on sustainable solutions, Guangzhou Panyue Packing Co., LTD are proud to recognize the transformative impact the 2024 Paris Olympics will have on the beauty industry. This global event has set a new benchmark by emphasizing reusable packaging and eco-friendly practices, demonstrating that sustainability is no longer just an option, but a necessity. Going forward, we believe the momentum generated by these initiatives will continue to drive the industry toward more sustainable practices. It is now important for brands to not only adopt sustainable packaging but to innovate to ensure they meet regulatory standards and consumer expectations. At PanYue Cosmetics Packaging, we are committed to supporting this development by providing cutting-edge, environmentally friendly packaging solutions that help brands stay ahead of the curve in the marketplace. Together, we can pave the way for a future where sustainability is the norm in the cosmetics industry.

How to Customize Cosmetic Glass Bottles to Build Your Brand?

  In the fiercely competitive beauty industry, customized cosmetic glass bottles are no longer just a container, but the most intuitive brand image. Some customers believe that packaging design has a certain influence on their purchasing decisions, so customized glass packaging can enhance the brand's high-end appeal and market recognition. As a cosmetic glass packaging supplier, we will provide you with detailed instructions on how to use color, logo printing, mold design and bottle cap customization to create a prominent brand image.

1.Color Customization: Creating an Emotional Connection 

Color is the first visual element that consumers notice. Unique color tones instantly convey brand personality

- Pantone Color Matching: Use exclusive Pantone tones to align with your brand's visual identity.

- Gradient and frosted effects: Use a gradient coating or frosted finish for a luxurious touch.  

- UV Resistant: Make sure colors stay vibrant when exposed to light so they maintain shelf appeal.

2.Logo Printing: Boost Brand Recognition

Your logo is your brand’s signature. Choose printing techniques that enhance visibility and durability:

- Silk Screen Printing: Ideal for bold, opaque logos.

- Hot Stamping: Add metallic or holographic effects for a premium touch.

- Embossed/Debossed Logos: Create a 3D texture for tactile engagement.

- Laser Etching: Create a permanent environmentally friendly brand identity.

3.Bottle Mold Design: Shape Your Brand Story

A unique bottle silhouette sets your product apart. Consider these strategies:

- Custom Mold Development: Design asymmetrical curves, angular lines, or ergonomic shapes tailored to your brand.

- Signature Features: Add details like ribbed textures, floral motifs, or custom necks.

- Sustainability:Lightweight design reduces the amount of materials used, reduces transportation costs, and is more appealing to environmentally conscious consumers.

4.Cap design: the final step to luxury 

The cap is functional and, at the same time, aesthetically important.  

- Material options: glass, metal, wood or biodegradable plastic.   

- Finishes: matte, glossy or magnetic closure for a satisfying user experience.   

- Shape coordination: Match the cap design to the contours of the bottle (e.g., crystal-inspired stoppers for luxury serums).

5.Differentiation strategy: Combine elements for impact

To differentiate yourself,you need to bring all the custom parts together: 

- Color + Logo: Use contrasting colors to make the logo more eye-catching (e.g. white silk-screened text on black glass).   

- Shape + Function: Ergonomic design makes it more functional and reinforces the brand aesthetic.   

  • - Storytelling packaging: Adapt the packaging to match the brand's mission (e.g., recycled glass for an eco-friendly brand).

30ml Straight Round Dropper Glass Bottle

How to test the quality of glass bottles

GUANGZHOU PANYUE PACKING.CO.,LTD. tell you the quality of glass bottles can be tested in the following ways:

1. Visual inspection: firstly, the appearance quality of glass bottles can be assessed by visual inspection. Check that the bottle has no visible blemishes, defects, cracks or uneven colours. Also make sure that the mouth of the bottle is flat and not broken or chipped.

2. Sound Test: Gently tap the glass bottle and listen to the sound it makes. A good quality glass bottle should make a crisp, bright sound, while a poor quality bottle may make a dull, low sound.

3. Light transmission test: Place the glass bottle under a light source and observe how the light passes through the wall of the bottle. High quality glass bottles should have good light transmission and should not have visible impurities, bubbles or uneven colours.

roller glass bottle

4. Weight test: Use an accurate balance to measure the weight of the glass bottle. Good quality glass bottles usually have a certain weight because they use thicker glass materials.

5. Pressure test: Apply a certain amount of pressure to the glass bottle and observe whether it will break or deform. High quality glass bottles should have high pressure resistance and be able to withstand a certain amount of external force without breaking.

 

These are commonly used glass bottle quality testing methods, which can help determine whether the quality of glass bottles meets the requirements. At the same time, there are more sophisticated and precise testing methods and equipment used to assess the quality of glass bottles during production and quality control.

Precise Dropping, Exquisite Experience The Advantages of Glass Dropper Bottles

 

   Glass dropper bottles have the benefits of precise dosing, keeping products fresh and stable, providing a premium feel and professional image, being environmentally sustainable and having good chemical esistance. Therefore, they are widely used in the packaging and placement of cosmetics, pharmaceuticals, and other liquid products.

  The following dropper bottle supplier GUANGZHOU PANYUE PACKING.CO.,LTDI will introduce to you,what are the benefits of using dropper bottles for essential oil bottles:

oil dropper bottle glass

1. Precise dimensional drops: The glass dropper bottle allows for precise liquid drops, making the product easier and more economical to use. Users can easily control the amount of liquid dripping to ensure that the amount is accurate for each use, avoiding waste and overuse.

2. Maintaining product freshness and stability: Glass dropper bottles have excellent sealing properties that effectively prevent air, moisture and other contaminants from entering the bottle, thus maintaining product freshness and stability. This is very important for cosmetics and pharmaceuticals that need to maintain the activity and quality of their ingredients.

3. Providing a sense of sophistication and professional image: Glass dropper bottles give a sense of sophistication and professional image to the product. Its smooth, transparent appearance and texture make consumers feel the quality and value of the product, and enhance their trust in and attraction to the brand.

4. Environmental protection and sustainability: Glass is a recoverable and recyclable material, and the use of glass dropper bottles reduces the need for non-renewable materials such as plastics and reduces the generation of waste, which is conducive to environmental protection and sustainable development.

5. Chemical resistance: glass has good chemical resistance and is able to resist the erosion and reaction of most chemicals. This makes glass dropper bottles suitable for a variety of different types of cosmetics and pharmaceuticals, especially those products with high requirements for container materials.

 

 

Surface Treatment of Cosmetic Glass Bottles

   When you see such a make-up glass bottle, which is what we often call a cosmetic glass bottle, you feel that she looks plain and simple on the outside. In fact, it is the selection of high-quality glass raw materials, such as silica sand, limestone, sodium carbonate, etc., and mixed and prepared according to a specific formula. Various pigments are evenly coated on the glass. They all have a certain degree of hardness, and all can be cut and painted.

Among them, the main glass bottle materials are Spraying, spray baking, Screen Printing, Hot Stamping, Hot Stamping Silver, Atomisation treatment, Grinding, Polishing, Texturing, Varnishing, Oil Spraying, etc. In order to distinguish them, it is necessary to understand their characteristics and differences.

glass bottle set

1.Spraying/spray baking: Through the spraying or spray baking process, a layer of paint or coloured lacquer is applied to the surface of the glass bottle to achieve the desired colour and effect. This can give the glass bottle a rich colour and texture.

2.Screen Printing / Hot Stamping / Hot Stamping Silver: Screen printing can be applied to the surface of glass bottles to print text, logos or patterns directly onto the bottle. In addition, a hot stamping or silver stamping process can be used to apply metallic or silver foil to the surface of the bottle, giving the glass bottle a luxurious visual effect.

3.Atomisation treatment: By atomising the glass surface with an acidic solution, a matt or matte effect is formed, which reduces the surface smoothness of the glass bottle and presents a soft touch and visual effect.

4.Grinding/Polishing: Mechanical or chemical methods are used to grind or polish the surface of glass bottles to make the surface of the bottles smooth and delicate and to eliminate any burrs or defects that may exist.

5.Texturing: This involves the use of processes such as embossing or acid etching to create textures, patterns, or combinations of patterns on the surface of the glass bottle to add visual appeal and tactile sensation to the bottle.

6.Varnishing / Oil Spraying: By coating the surface of the glass bottle with a glossy grease or liquid polish, the surface of the bottle is made more shiny and smooth.

These finishes can be used individually or in combination to create different appearance effects and textures. The surface treatment of cosmetic glass bottles is usually closely related to factors such as brand image, product positioning and consumer preferences to achieve an attractive appearance and a sense of high quality in line with the product.